There is an increase in consumer behaviour to control their health and consequently what they eat in a more knowledgeable manner. Consumer is now widely educated in terms of a better management of their health, which is accompanied by more available choices for fresh, natural and organic foods. This scenario is also triggered by an increased transparency in product’s nutritional value, as a response from consumers claims and skepticism.
More savvy consumers alongside a richer offer in food has led to the possibility of managing your own health through a conscious decision-making process when purchasing groceries or prep-meals. While consumer is demanding healthier alternatives, on a more efficient way to fit their daily routine, the convergence of medicine, cuisine and delivery services appear to have taken notes and starting to provide a reliable source of ready-to-eat meals made by chefs or selected cookers alongside nutritionist professional advice and a credible offer.
Towards a more conscious diet, organic, fresh and natural
The trend is backed up by studies where the economy takes an important part: Nielsen’s 2015 Global Health and Wellness Survey concluded that all demographic groups are now willing to pay more for healthy, natural foods, that have no artificial coloring or flavours, are GMO free and adapt to their specific dietary requirements, form low-carb diets, to gluten-free products or diabetic control meals. They also ask for foods that function within their fitness or healthy routines, hence a rise in the demand for whole grains, high in fiber foods, proteins, fortified with calcium, vitamin and minerals that are proven to reduce risks in the health long-term.
Food as a medicine for diabetics
Let’s take an example, diabetes, one of the chronic and severe diseases that affects all ages and that doesn’t have a cure yet. We are still depending on controlling it through drugs therapies.
The diabetic is recommended to have a diverse set of food that are rich and nutritious, avoiding fats and calories. Basically a diabetic person has to avoid the fluctuations of glycemia, hence it is required a healthy, regular and moderate plan. This may be achieved by consuming fat fish as salmon, tuna and other species that contain fatty acid Omega 3, that has beneficial effects as improving the sensibility to insulin. It also prevents the appearance of blood coagulation, one of the main issues for diabetic people.
Diabetics should also incorporate on their diet, fibres, greens and vegetables in combination with a low consumption of salt present in many processed meats.
Additionally, they have to avoid carbohydrates as bread, flour, corn, as they are transformed in sugar during digestion. Last but not least, the dietary products are deemed to be fresh and low-fat.
All of these recommendations are in line with a healthy approach to daily meals, as a more convenient medicine, not only as a health issue, also as an economic and wellness benefit. It tastes better, it is more economically reasonable and it is triggering new economy services and transforming old and big food firms.